Simply Wize Advertising Campaign

Chloe Orford — Fri, 21 Jan 2011 23:32:34 +0000

This is an example advertising campaign that I did with Simply Wize who were releasing several gluten free products with their main focus on their gluten free crusty bread and their gluten free gnocci.

Simply Wize donated several hampers for their competition which included all of the Simply Wize products. It was a fantastic competition and really increased awareness of their product amongst the gluten free market.

First it involved an unbiased review of Simply Wize Crusty bread followed by a competition campaign of four hamper give aways.

To go to the crusty bread review click here.

To go to the gnocci review click here.

Hamper Giveaways

Simply Wize Hampers

The Simply Wize products were posted to Live Allergy Free where I was able to place them into hampers and send them directly to the competition winners.

A blog post was designed specifically for the competition which you can view here.

To enter the competition, Live Allergy Free facebook fans were asked to share Live Allergy Free page with as many of their friends as possible in order to enter into the draw which proved to be very successfull.

If you are interested in using Live Allergy Free as an avenue for advertising, please contact chl...@liveallergyfree.com.au.

Fat Intolerance Symptoms – How To Alleviate Them Naturally

Chloe Orford — Sat, 07 Aug 2010 08:24:51 +0000

Are you running to the bathroom after you eat something deep fried, greasy and oily? Or perhaps you suffer with heart burn or nausea after eating fatty foods.

You may have an intolerance to fatty foods – which is very different to a food allergy. It doesn’t involve the immune system like an allergy does, but instead it is caused from the inability of your digestive system to break down the fat.

The symptoms that you experience after eating fatty foods may turn you off eating anything soaked in oil ever again – which you know isn’t particularly healthy for you anyway!

But you can’t help but wish that this didn’t happen to you. Lets face it, it’s not fun being in pain for hours on end after you have indulged in rich food.

Well I am going to tell you, that it is possible to alleviate these symptoms naturally by simply supporting your body to digest fats!

Before i tell you how, lets first look at what symptoms you may be experiencing so that you can know for sure if you have an intolerance to fatty foods.

Fat Intolerance Symptoms

These symptoms can occur immediately or up to a couple of hours after you’ve eaten fatty foods, and these foods don’t need to be just rich, oily junk foods either.

They can be healthy fats too! Often taking fish oil capsules, which are high in essential fatty acids (good fats) can cause unwanted side effects as well. This doesn’t happen to everyone, so it really depends on the severity of your fat intolerance.

Reflux
Heart Burn
Nausea
Diarrhoea
Bloating
Bowel movements called Steatorrhoea (stee-at-OR-rea) that are frothy and smell foul
Wind

How To Relieve Fat Intolerance Symptoms Naturally

Fat intolerance usually occurs in those of you who have an under functioning liver. The liver is so important in digesting fats because it is responsible for releasing a substance called bile, which is stored in your gallbladder and released every time you eat fatty foods.

Bile acts like the dish washing liquid that you use in the sink to dissolve grease and fat off your dishes. It emulsifies and breaks down the fat you have eaten once it enters the small intestine.

If you have a lack of bile being produced every time you eat fatty foods, the fat won’t be broken down and emulsified adequately which will cause many of the symptoms mentioned above.

If you have had your gall bladder removed, or have a history of gall stones – it is usually a big indicator that your liver isn’t doing too well which can be causing your fat intolerance.

Anything that places stress on your liver like; alcohol, caffeinated drinks e.g. Redbull, Mother, V, coffee, medications or recreational drugs can greatly diminish the functioning of your liver.

If you combine this with a diet lacking fresh fruits, vegetables and good quality protein you may be deficient in the necessary nutrients needed to support your body to detoxify, produce bile and function and its full potential.

Support Your Liver To Help Digest Fat

These are simply ways you can help support the functioning of your liver to help you better digest fat.

Lemon – Squeeze 1/4 to 1/2 a fresh lemon into room temperature water and drink immediately upon rising, this kick starts your liver and assists with digestion of food
Lecithin – Add 1 tablespoon of lecithin on your cereal or in smoothies once to twice daily. Lecithin contains something called choline which is a ‘lipotropic’ and is necessary component to help you metabolize fats
Dandelion Root Tea - Dandelion has several properties to help support your liver to detoxify and function better. It has ‘cholagogue’ and ‘choleretic’ actions that stimulate the release of bile from your gallbladder, as well as increasing the production of bile by your liver. Caution – This should not be used if you have gallstones
Globe Artichoke – This is another herb that has similar properties to Dandelion which can be taken in capsule form after each meal to assist with the digestion of fats. Caution – This should not be used if you have gallstones.